We Treat You Like Royalty.
Lucia, along with her incredible team, greet you with a smile and ask you about your style. You’re free to browse the racks or have our stylists hand select the dresses they think you’ll look enchanting in.
Savor Our Selection
Enjoy browsing our thousands of beautiful dresses across three sprawling rooms for every style and any occasion. Glamorous ballgowns to flirty formal dresses and every look in between.
It’s always better with friends.
Luxury changing rooms with plenty of seating and curtains for a dramatic reveal. Plenty of light throughout our store. Laughter is always welcome. Oh, and we’ve got instagrammable backdrops for little paparazzi moments, too.
Meet The Team
We’ve dressed thousands in their perfect dress. We know at a glance just the style to fit your shape and we’ll find you something you love. Our family has been in the clothing business for several generations and we go way back when it comes to dresses. Think of us as your personal stylists.
LUCIA ISABEL '24 HOCO DRESS COLLECTION
Get ready to step into the most magical night of your life at the Lucia Isabel Collection’s 2024 Homecoming Dress Collection! With the hottest trends, exclusive styles, and a vibe that’s totally dreamy, this is the ultimate destination for all your Hoco needs.
Plus, don’t miss our Western-themed Hoco Shopping Party on September 16th—where you can dance to a live DJ, snap pics in our photobooth, and snag sweet discounts. Your perfect dress is waiting, and it’s time to make it yours! 🌹✨
